Even if you are rewriting PLR content, there should be some concern that search engines, article directories and Copyscape-type tools will interpret your article as being the same as another article.

With my experience hiring ghost writers, I have learned that I only need to test a string of 6-8 words, running them through Google within quotes, in order to find stolen content, without concern of detecting false positives.

If you ask a writer to “rewrite” your article, chances are good that your writer might get sloppy and miss cleaning a single sentence, which could very well trigger a duplicate content warning.

It is far better for you or your writer to read the article, and then tell the same story in your own words.

By retelling the story, you are ensuring that your content will not appear as if it were written by a child, and yet the story will remain interesting to the person reading it.

In the end, all article content must appeal to your reader or else your reputation as a personality capable of developing good content will be lost.

The bottom line is that if your content does not please the reader, you risk losing a potential customer of your products or services.

My name is Bill Platt.

You can read more of my article marketing tips at: http://article-blog.thephantomwriters.com/